In 1974 the first knights, construction workers, and Native Americans introduced their unique PLAYMOBIL® smile into children's toy rooms worldwide. 40 years later, on September 13, 2014, 40,000 PLAYMOBIL® figures went out to surprise passersby in eight cities around the world.
True to the motto “Share the Smile!”, they lit up the faces of kids and adults from Berlin to Warsaw, Amsterdam to Paris, Madrid to Athens, and Princeton (USA) to Mexico City! With a bit of luck and a lot of adventure, people could discover one of these vintage-style PLAYMOBIL® figures while taking a stroll through town.
Excited by this surprise discovery, the finders joined in the celebration and shared the PLAYMOBIL® smile with their friends!
Take a look at the some of the pictures from this global anniversary event here:
Horst Brandstätter asks Hans Beck, Head of Development, to design a new play system.
geobra files a patent application for a 2 3/4 in "toy figure with body open at the bottom."
PLAYMOBIL® is born: Native Americans, construction workers and knights start to take the world’s playrooms by storm.
The first female figures join the world of PLAYMOBIL®.
The first castle offers an impressive home for the PLAYMOBIL® Knights.
The first pirate ship sets sail.
With PLAYMOBIL Color®, children can paint their own figures.
The next generation arrives: Boys and girls measuring 2.2 in.
All PLAYMOBIL® figures now have skin-colored hands that rotate.
The first PLAYMOBIL® ghost begins haunting children's playrooms.
500 million PLAYMOBIL® figures already populate the globe.
The first PLAYMOBIL® baby is born at 1.4 in.
The pirate captain is the first male PLAYMOBIL® figure with a round belly.
New body shapes, clothes and shoes add even more variety to the PLAYMOBIL® family.
The special 1900 play theme in pink boxes invites girls to explore the classic doll house.
Toddlers are delighted by the new PLAYMOBIL® 1.2.3 range designed specifically for children ages 18 months and up
PLAYMOBIL®'s first Santa Claus adds to the pre-Christmas excitement.
The new PLAYMOBIL® advent calendars make counting down to Christmas even more exciting.
PLAYMOBIL® inventor Hans Beck retires after 40 years with the company.
A new festive addition to Christmas comes with the first PLAYMOBIL® manger.
The PLAYMOBIL® FunPark opens its gates directly next to the company's headquarters in Zirndorf.
PLAYMOBIL® vikings start setting sail for children's rooms.
Noah's Ark is the holiday top seller.
Goal in the soccer stadium: The goal-scoring PLAYMOBIL® striker with kick function is on target for the World Cup.
A full Egyptian theme, including a pyramid and sphinx, move into children's rooms.
PLAYMOBIL® figures have even more fun in the sun with the introduction of bikinis and swimming trunks.
PLAYMOBIL®'s new collectible figures in mystery bags make their first appearance, ready for children to assemble and interchange.
PLAYMOBIL® further embraces family life with the launch of the expectant PLAYMOBIL® mother.
Female figures can try on different fancy dresses and skirts for the first time in the new Shopping Mall.
PLAYMOBIL® figures celebrate their 40th anniversary.
No less than 2.7 billion PLAYMOBIL® figures now live in playrooms all over the world. Approximately 4,000 different versions have been developed since 1974, and if all 2.7 billion PLAYMOBIL® figures manufactured since 1974 hold hands, they would circle the globe 3.4 times. And the growth continues! Every second the world population increases by 2.6 people, but in the same amount of time, 3.2 PLAYMOBIL® figures are "born"