Happy Birthday, PLAYMOBIL

Welcome to PLAYMOBIL®’s Special Anniversary Page!

Discover lots of fun, including interesting facts, contests, and more about PLAYMOBIL®’s 40th anniversary.

PLAYMOBIL - Share the smile!

In 1974 the first knights, construction workers, and Native Americans introduced their unique PLAYMOBIL® smile into children's toy rooms worldwide. 40 years later, on September 13, 2014, 40,000 PLAYMOBIL® figures went out to surprise passersby in eight cities around the world.

True to the motto “Share the Smile!”, they lit up the faces of kids and adults from Berlin to Warsaw, Amsterdam to Paris, Madrid to Athens, and Princeton (USA) to Mexico City! With a bit of luck and a lot of adventure, people could discover one of these vintage-style PLAYMOBIL® figures while taking a stroll through town.

Excited by this surprise discovery, the finders joined in the celebration and shared the PLAYMOBIL® smile with their friends!

Take a look at the some of the pictures from this global anniversary event here:


Did you know...?


PLAYMOBIL past to present

  • 1971

    Horst Brandstätter asks Hans Beck, Head of Development, to design a new play system.

  • 1972

    geobra files a patent application for a 2 3/4 in "toy figure with body open at the bottom."

  • 1974

    PLAYMOBIL® is born: Native Americans, construction workers and knights start to take the world’s playrooms by storm.

  • 1976

    The first female figures join the world of PLAYMOBIL®.

  • 1977

    The first castle offers an impressive home for the PLAYMOBIL® Knights.

  • 1978

    The first pirate ship sets sail.

    With PLAYMOBIL Color®, children can paint their own figures.

  • 1981

    The next generation arrives: Boys and girls measuring 2.2 in.

  • 1982

    All PLAYMOBIL® figures now have skin-colored hands that rotate.

  • 1983

    The first PLAYMOBIL® ghost begins haunting children's playrooms.

  • 1984

    500 million PLAYMOBIL® figures already populate the globe.

    The first PLAYMOBIL® baby is born at 1.4 in.

  • 1986/7

    The pirate captain is the first male PLAYMOBIL® figure with a round belly.



    New body shapes, clothes and shoes add even more variety to the PLAYMOBIL® family.

  • 1989

    The special 1900 play theme in pink boxes invites girls to explore the classic doll house.

  • 1990

    Toddlers are delighted by the new PLAYMOBIL® 1.2.3 range designed specifically for children ages 18 months and up

  • 1995

    PLAYMOBIL®'s first Santa Claus adds to the pre-Christmas excitement.

  • 1996

    The new PLAYMOBIL® advent calendars make counting down to Christmas even more exciting.

  • 1998

    PLAYMOBIL® inventor Hans Beck retires after 40 years with the company.

  • 1999

    A new festive addition to Christmas comes with the first PLAYMOBIL® manger.

  • 2000

    The PLAYMOBIL® FunPark opens its gates directly next to the company's headquarters in Zirndorf.

  • 2002

    PLAYMOBIL® vikings start setting sail for children's rooms.

  • 2003

    Noah's Ark is the holiday top seller.

  • 2006

    Goal in the soccer stadium: The goal-scoring PLAYMOBIL® striker with kick function is on target for the World Cup.

  • 2008

    A full Egyptian theme, including a pyramid and sphinx, move into children's rooms.

  • 2010

    PLAYMOBIL® figures have even more fun in the sun with the introduction of bikinis and swimming trunks.

  • 2011

    PLAYMOBIL®'s new collectible figures in mystery bags make their first appearance, ready for children to assemble and interchange.

  • 2012

    PLAYMOBIL® further embraces family life with the launch of the expectant PLAYMOBIL® mother.

  • 2013

    Female figures can try on different fancy dresses and skirts for the first time in the new Shopping Mall.

  • 2014

    PLAYMOBIL® figures celebrate their 40th anniversary.

    No less than 2.7 billion PLAYMOBIL® figures now live in playrooms all over the world. Approximately 4,000 different versions have been developed since 1974, and if all 2.7 billion PLAYMOBIL® figures manufactured since 1974 hold hands, they would circle the globe 3.4 times. And the growth continues! Every second the world population increases by 2.6 people, but in the same amount of time, 3.2 PLAYMOBIL® figures are "born"





Are you a member of the press with questions about PLAYMOBIL®'s 40th anniversary or the brand as a whole?

Press texts and contact information are available here: PLAYMOBIL® Press